Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.
High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.
The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.
Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.
Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.
Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research.
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.
TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.
Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.
Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.
The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.
More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.
European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.