Jul 3, 2017 | Online advertising
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research. The study, from Vibrant Media, assessed...
Jun 30, 2017 | Online advertising
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research. Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe,...
Jun 30, 2017 | Online advertising
Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research. The findings, from loyalty experts ICLP could prove a big problem for brands ahead of the deadline for GDPR compliance. The survey of over...
Jun 29, 2017 | CPG, Mobile, Online advertising, Online video
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through...
Jun 29, 2017 | Online advertising
Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising. The platform, with its bidder element built on Google’s Open Bidder API and combines data-driven...
Jun 28, 2017 | Online advertising, Online video
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world. The Lumiere Theatre played host to this year’s Cannes Debate, featuring...
Jun 27, 2017 | E-commerce and E-retailing, Online advertising
Online action sports retailer, FreestyleXtremeused an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers. The challenge The company started as a family business in a garden shed and has grown...
Jun 27, 2017 | Digital marketing skills, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs. The 2017 ranking reflects some of the most creative, forward-thinking marketers who are no longer just the branding arm of the...
Jun 26, 2017 | Online advertising
The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days. Day 1 BBDO took home the first...
Jun 26, 2017 | Online advertising
As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google’s machine learning to Omnicom’s creative chatbots, this was the year that robots took over Cannes. Bots...
Jun 26, 2017 | Online advertising
As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival. Day 7 Prominent economist Christine Lagarde, managing director of the IMF, brought her own experience to the matter of gender bias: “Clients assumed...
Jun 26, 2017 | Online advertising
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year. The firm also announced it would no longer appear at other key...
Jun 23, 2017 | Online advertising
Women are still being ignored in ads in favour of men, according to a new study released at Cannes. New joint research from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, in collaboration with University...
Jun 23, 2017 | Online advertising
Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an “#unsterotype” initiative and warnings about how brands need to avoid association with extremist content...
Jun 23, 2017 | Online advertising
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival. The campaign debuted in April with 15-second spots that featured the phrase, “OK, Google, what is the Whopper burger?” Any Google Home device within earshot,...
Jun 23, 2017 | Online advertising, Online video
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival. The ad featured a grotesque depiction of how a human body would need to be formed in order to best withstand a car accident. It was created...
Jun 22, 2017 | France, Online advertising, Online video
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity. During an Alibaba talk, Chris Tung made it clear from the outset that they were a business who sees themselves as a...
Jun 21, 2017 | Online advertising, Online video
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV. GoCompare’s core product is car...
Jun 20, 2017 | Online advertising, Online video
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival is currently...
Jun 19, 2017 | Online advertising, Online video
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights. BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road...
