Jan 5, 2017 | Online advertising, Regulation
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile,...
Jan 5, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time,...
Jan 5, 2017 | Online advertising, Online video, Viral and buyrals
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology. The nomadic herders of Mongolia and the Maasai people of East Africa...
Jan 4, 2017 | Facebook marketing, Online advertising, Social media
Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report. The study, from CBInsights for the Financial Times, indicates that the number of deals in ad tech...
Jan 4, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study. The research, from the Kantar Worldpanel Brand Footprint study, ranked the top 50 brands in the FMCG space. The ranking is based on how...
Jan 4, 2017 | Online advertising
Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit. The Global Advertising Trends report from IHS Technology’s Advertising Intelligence Service indicates that while the TV market still benefits from big...
Jan 3, 2017 | Online advertising, Online video
Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to “moods and moments” according to new research. The findings form part of a a multi-year data and research partnership between GroupM parent WPP and Spotify. It...
Dec 21, 2016 | Facebook marketing, Online advertising, Online video, Social media
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic. 2016 was the year live streaming via Facebook Live really kicked off....
Dec 21, 2016 | Online advertising
Artificial Intelligence is poised to have the greatest impact on the global technology sector in 2017, according to new research. The research – Technology Predictions 2017 from GP Bullhound finds that Artificial Intelligence will experience widespread consumer...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 16, 2016 | Online advertising, Online video
Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars. The two-year deal with the Premier League club will see Deezer become its official music partner. As part of the agreement Deezer will collaborate with the...
Dec 16, 2016 | Mobile, Online advertising, Online video, UK
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The research from...
Dec 16, 2016 | Online advertising
Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys. The toys mark the return of the meerpup Oleg and introduces a new character, Ayana. This ties in with the first terrestrial showing of Frozen on BBC1 on...
Dec 16, 2016 | Digital marketing skills, Online advertising
Marketing firms are poorly-prepared for digital disruption, with a big disconnect between how ready businesses say they are, and the actual levels of investment in digital training and development, according to a survey across 7 UK industries. The research,...
Dec 15, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Top Google search trends of 2016: Pokémon Go beats Trump Google has revealed its UK search engine’s top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump...
Dec 15, 2016 | Content marketing, Online advertising, Regulation
As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying. A...
Dec 15, 2016 | Online advertising
10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove. “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” — Albert Einstein, 1900s...
Dec 14, 2016 | E-commerce and E-retailing, Online advertising
Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research. The supermarket war is raging on with 7 of the UK’s biggest supermarkets making the top 20. Conspicuously absent is...
Dec 13, 2016 | Digital marketing skills, Online advertising
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research. The data, from Distil Networks and The 614 Group looks at how publishers are seeing non-human website...
