Nov 9, 2016 | Facebook marketing, Social media, WhatsApp
Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe. The scheme would have let Facebook-owned WhatsApp hand out information on all of its users to Facebook, letting the social network giant use data about...
Nov 4, 2016 | Facebook marketing
Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people’s timelines to avoid alienating them. Quarterly profits at the social networking giant surged by 166% to $2.4bn (£1.95bn), but shares...
Nov 3, 2016 | Facebook marketing
Facebook has blocked insurance firm Admiral’s new scheme to assess the personalities of first-time drivers by analysing their Facebook profiles, citing privacy concerns. Under the “First Car Quote” scheme, Admiral claimed that those who opted-in...
Nov 2, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button. Kate Spade from Instagram for Business on Vimeo. The new tool is designed to give users an easy way to move from discovering...
Nov 2, 2016 | Facebook marketing, Mobile, Social media
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research. The study, from Instagram analytics and management platform Iconosquare, indicates that Burberry, the UK fashion brand, has a considerable...
Nov 1, 2016 | Facebook marketing, Mobile, WhatsApp
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today. The study, from MetrixLab, looked at the chat app usage across key international...
Oct 28, 2016 | Facebook marketing, Social media
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research. The study, from Rakuten Marketing, called The Facebook...
Oct 24, 2016 | CPG, Facebook marketing, Social media, Unilever - Research, tips and news for marketers
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth. The campaign, created by R/GA London, aims to to tell a story that reaches parents and children around the world, and develop good dental care habits for life....
Oct 18, 2016 | Facebook marketing, Social media
With Christmas less than 70 days away, Facebook has provided an infographic to help marketers get their strategies in place for the biggest spending spree of the year. Facebook has analysed Facebook and Instagram usage data from the 2015 Holiday season (November 1...
Oct 17, 2016 | Facebook marketing, Marketing through gaming, Social media
Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi. The game, called Framed, was a spin on traditional murder mystery events, but this time, it...
Oct 11, 2016 | Facebook marketing, Social media
Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules. The new “Workplace by Facebook” has been in testing for two years and will be instantly familiar to...
Oct 11, 2016 | Facebook marketing, Regulation, Social media
Facebook paid £4.16m in UK corporation tax last year, marking an increase on the previous year, but a £11.3m ‘tax credit’ could cancel out any future contributions. The £4.16m is a big increase on the £4,327 paid in 2014, which prompted an outcry from campaigners who...
Sep 30, 2016 | Facebook marketing
The world’s biggest technology companies, including Alphabet, Facebook, Amazon, Microsoft and IBM has teamed up to consider the future of artificial intelligence. The self-governing body, called Partnership on AI, is tasked with conducting research and promoting...
Sep 15, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Facebook is making purchasing through Messenger easier with a new “buy” button that lets users make payments directly in the app. The tool is being tested by several retailers, and the company is planning a wider launch this year. Roughly five months after...
Sep 13, 2016 | Facebook marketing, Mobile
Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research. Kenshoo’s third Mobile App Advertiser Trends Report reveals...
Sep 12, 2016 | Facebook marketing, Online video, Social media, UK
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research. UK Social Media Demographics 2016 from We are Flint The report, from We are Flint, details the demographics of social media...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 6, 2016 | Facebook marketing, Social media
Facebook has launched a new “instant video” feature through its Messenger app that lets users send each other live videos, plus photos, gifs and written messages while texting in the app. Unlike video calls, the feature is designed for users who want to send a moment...
Aug 31, 2016 | Facebook marketing, Regulation, WhatsApp
The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time. Last week saw Facebook relax the privacy policy of WhatsApp, giving...
Aug 30, 2016 | Facebook marketing, Social media
Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story. Over the weekend, a fake news story about Fox anchor Megyn Kelly ended up in the Trending section...
