Sep 5, 2016 | E-commerce and E-retailing, Online advertising
With more consumer paths to purchase than ever before, marketers are increasingly turning to ‘attribution models’ to find out what channels work best- but many are still falling short. New research indicates that marketers are unable to optimise their cross-channel...
Sep 2, 2016 | Online advertising, Online video, Social media
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency. Speaking to The New York Times, US agency Captiv8 said...
Sep 1, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Data skills “now more important than second language” in business Data proficiency is now more important than a second language when it comes to required business skills, according to new...
Sep 1, 2016 | Online advertising
As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence. In 2015, the global PR industry’s growth slowed to just 5%. In order to continue growing, PR...
Aug 31, 2016 | Online advertising, Online video
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway. The service will run for five years initially from 2018, with the...
Aug 30, 2016 | E-commerce and E-retailing, Online advertising
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year,...
Aug 26, 2016 | Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time. In a move that has sparked privacy concerns among some industry commentators, WhatsApp...
Aug 25, 2016 | Online advertising, Search engine marketing
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page. The search giant said the changes, due to come into effect on January 2017, aim to discourage websites...
Aug 25, 2016 | Online advertising
Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences. The system works by serving users a survey to determine purchase intent, these results will be fed into LoopMe’s AI...
Aug 24, 2016 | Online advertising
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30. The UK-based firm, which owns ad agencies Ogilvy & Mather, JWT, Y&R and Greyalso said revenue rose 12% to £6.5bn. In constant currency terms, profit before interest and...
Aug 24, 2016 | Online advertising, Online video
Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them. Emotion measurement firm Realeyes and Lucid, an audience platform for sourcing and understanding “human...
Aug 22, 2016 | Email marketing, Online advertising, Social media, UK
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research. The study, from Mailjet, indicates that whilst 84% of consumers now welcome brand interaction via real-time...
Aug 22, 2016 | Online advertising, Online video, Viral and buyrals
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below… The...
Aug 18, 2016 | Online advertising, UK
Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data. The data, from the IAB and YouGov, indicates that there has been no increase in the overall number of UK adults online using ad blockers – 21% in July vs...
Aug 18, 2016 | Digital marketing skills, Online advertising
The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research. The study, from profit optimisation firm Vendavo, and academic Patrick...
Aug 18, 2016 | Online advertising, Online video, Viral and buyrals
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market… Some...
Aug 15, 2016 | Online advertising
Last week, Facebook announced it was bypassing ad blocking filters on its desktop site, leading to an escalating war with the world’s biggest ad blocking firm, with each side updating their software to block the other. Adblock Plus has already found a way to...
Aug 12, 2016 | Online advertising, Online video, Regulation, Social media
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements. In the first case, the CMA has...
Aug 12, 2016 | Content marketing, Online advertising, Online video
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research. The study, from Nielsen, identifies the rise of branded content, such as how-to videos or short film...
Aug 12, 2016 | Online advertising
Personalised marketing could be working much harder for over half of customers, as changing consumer attitudes lead to wider acceptance of sharing personal information as part of a value exchange with brands, according to new research. The study, from Amaze One,...
