Oct 18, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events. The Red Bull TV integration will support TAG Heuer’s campaign...
Oct 13, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Search trends in 2016: Google results pages showing fewer organic results (but more app links) The first page of Google’s search results now displays fewer organic results, with around 8.5...
Oct 13, 2016 | Online advertising, UK
UK firms have increased advertising spending budgets in third quarter despite Brexit, according to new research. UK firms have increased their advertising spending budgets in the third quarter, according to the latest IPA Bellwether report. Researched by IHS Markit on...
Oct 12, 2016 | Mobile, Online advertising, UK
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research. The study, from the IAB and PWC, indicates that women and youngsters aged 16-24s now spend more internet time on their...
Oct 6, 2016 | Online advertising
A lack of return on big data projects is causing companies to turn spending towards other priorities, according to new research. The study, from Gartner, indicates that tech executives have shifted focus from big data itself to the problems that big data might solve....
Oct 6, 2016 | E-commerce and E-retailing, Online advertising
Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic. HookLogic helps consumer brands place ads on e-commerce sites, working with retailers like Walmart, Target, Costco and Best Buy. The firm lets retailers sell sponsored...
Oct 6, 2016 | CPG, Online advertising, Online video, Viral and buyrals
In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. The video highlights how her guide dog, Brice, changed her...
Oct 4, 2016 | Email marketing, Online advertising
Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research. The study, from Adobe, analysed the email habits of 3,000 professionals across Europe....
Oct 4, 2016 | Online advertising
Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision...
Oct 4, 2016 | Online advertising, Online video, Social media
Halloween may not be the most important time of year in terms of sales but according to Pepper.com, a global network of social commerce platforms that includes HotUKDeals in the UK, it’s a good opportunity to be creative with your marketing and engage with customers...
Oct 3, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...
Sep 30, 2016 | Online advertising
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads. The study – by InSkin Media, Research Now and...
Sep 29, 2016 | Digital marketing skills, Online advertising
Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital. Digital transformation can be...
Sep 29, 2016 | Online advertising
Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms. Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability...
Sep 28, 2016 | Online advertising, Regulation
Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study. The Chartered Institute of Marketing has released a study today warning businesses over data usage, and asking whether enough is...
Sep 28, 2016 | Content marketing, Mobile, Online advertising, Online video
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study. The report, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of...
Sep 27, 2016 | Online advertising
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking. The IAB’s current portfolio of 33 different ad formats will reduce dramatically and...
Sep 26, 2016 | Online advertising, Online video, Twitter marketing, Viral and buyrals
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope. The first...
Sep 22, 2016 | Online advertising, Online video
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research. The findings, from Collective’s 2016 UK Online Video Advertising Market Report, indicates that as the UK online video advertising market...
Sep 21, 2016 | Online advertising
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report. The study, commissioned by independent ad server Flashtalking, has...
