Oct 20, 2015 | Online advertising, Social media, Twitter marketing
Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool. The ‘Conversion Lift’ reports will compare multiple Twitter Ads campaigns against one another to see which one drives the most value towards...
Oct 20, 2015 | Facebook marketing, Online advertising, Social media
My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. The 2008 Vauxhall Vectra was pictured on a Yorkshire side street with several parking tickets – a giveaway sign that it had been...
Oct 19, 2015 | Online advertising, Regulation
In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers. In response, the ad watchdog is launching a new...
Oct 19, 2015 | Online advertising
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle. One of the clear lessons as the supply in digital inventory ballooned in the late noughties, was that you could buy advertising cheap. Really...
Oct 16, 2015 | E-commerce and E-retailing, Online advertising
Matalan Direct, the home improvements arm of Matalan, has launched it’s affiliate programme with Affiliate Window. Matalan Launches New Matalan Direct Programme Exclusively with Affiliate Window 15th October 2015 Matalan Direct, the home improvements arm of Matalan,...
Oct 15, 2015 | France, Germany, Online advertising, UK
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany. In Q3 2015, 52% of online ads served in the UK met the IAB and Media Ratings Council’s...
Oct 14, 2015 | Email marketing, Online advertising
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research. The study, from Return Path, indicates that just 79% of marketing messages reached consumers’ inboxes in the past year, which is...
Oct 14, 2015 | Online advertising
For digital marketers looking to enhance conversion rates and expand their business, A/B testing allows them to get the most out of their web traffic and make informed decisions on their strategy. This infographic offers a guide to how this valuable marketing...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards. The prestigious pan-European Lovie Awards – sister awards to the global Webbys – recognises online excellence. VICE...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP. The move marks the London-based firm’s continuing investment in the Asia Pacific region, following the...
Oct 14, 2015 | E-commerce and E-retailing, Mobile, Online advertising, UK
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting. The pizza delivery company is using location data to implement ‘hyperlocal’ targeting on...
Oct 13, 2015 | Online advertising
Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter. The company has faced criticism for charging larger clients to be part of the Acceptable Ads...
Oct 12, 2015 | Online advertising, Online video, Social media, Twitter marketing
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the...
Oct 9, 2015 | Online advertising
Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in...
Oct 9, 2015 | Online advertising
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats… Viewability is becoming the essential metric for brands – yet how can you test it with any trust? Who do you believe when different measurers’ results vary by up...
Oct 9, 2015 | Online advertising
Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability. View the infographic below:
Oct 8, 2015 | Online advertising, UK
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by...
Oct 6, 2015 | E-commerce and E-retailing, Online advertising, Regulation, Search engine marketing
Europe’s biggest airline Ryanair has hit out at Google for “misleading” search ads sending searchers to third-party booking sites and is calling on the search giant to enforce advertising transparency. In a press release, the airline points to a...
Oct 6, 2015 | E-commerce and E-retailing, Online advertising
Amazon is mulling a data analytics service for businesses, harnessing the flood of consumer browsing and purchase data to help advertisers serve more relevant ads, according to a news report. The Wall Street Journal reports that Amazon Web Services expected to confirm...
Oct 5, 2015 | Online advertising
Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study. The research, from Pierre Audoin Consultants (PAC) looks at how organisations are ensuring that the testing and Quality Assurance (QA) function is...
