During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research.
A tweet from UK rail operator Thameslink backfired spectacularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.
Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.
This week marks the 10th anniversary of when Crimson Hexagon started collecting Twitter data for social analysis way back in 2008.
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.
Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research.
Steel Media and Maysalward have launched of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene.
Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment – based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018.
David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.
Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.
Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.
Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it “cannot be allowed to delete their data history by closing”.
Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.
Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”.
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…
Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH!
This infographic from GoPeople shows existing and upcoming trends in e-commerce, the buying behaviour and preferences among digital shoppers, and how things will pan out for your e-commerce business.
