With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…
Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.
The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.
RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.
McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.
Spotify has accused Apple of anti-competitive practices by charging a 30% “tax” , leading to an investigation by the European Union’s competition watchdog.
Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.
Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.
Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.
Predictive video creation platform, Wochit, has announced a new, long-term partnership with the United Nations and its video news wire service, UNifeed.
The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.
To mark International Women’s Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.