Oral-B ‘smart mirror’ shows the news while you brush

Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth. The oral hygiene brand will let third party developers to create apps for the toothbrush and mirror. Presenting the...

Marmite brings back controversial ‘neglect’ ad with digital first campaign

Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...

The year in digital: The best (and worst) of marketing in 2014

2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...