Apr 1, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. The brand has used a Facebook post from a fan posted earlier this year, that proclaimed the brand’s mayonnaise was “One Of The Greatest Things Ever Created”....
Apr 1, 2015 | CPG, Digital marketing skills, Unilever - Research, tips and news for marketers
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people. The Foundry 50 will be chosen by a...
Mar 31, 2015 | CPG, FMCG digital marketing food and beverages, Social media
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. . The research, from Searchmetrics, indicates that an...
Mar 25, 2015 | CPG
US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle. The new company will be called the Kraft Heinz Company and will be co-headquartered in...
Mar 20, 2015 | CPG, Online advertising, Online video
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs. The global Skinchecker campaign follows successful mole checking road show events by the brand in international...
Mar 16, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them. Blippar, which currently exists as an augmented reality app, is using image recognition to expand...
Mar 16, 2015 | CPG, Social media
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones. The #connect campaign urges people to disconnect from tech in favour of real connections, as the brand attempts to replicate its...
Mar 13, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food. .@JeremyClarkson you may want to have some of these on set next...
Mar 12, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Domino’s has created an app for Pebble and Android Wear smartwatch users that lets them to place and track their order. However, the app only works if the user has an existing account with a Pizza Profile and a saved ‘EasyOrder’ or recent order. Customers can also use...
Mar 10, 2015 | CPG, Mobile
Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth. The oral hygiene brand will let third party developers to create apps for the toothbrush and mirror. Presenting the...
Feb 24, 2015 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Social media, Twitter marketing
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video. The 10-week paid placement is part of a Nestle scheme to help unemployed youngsters across Europe find work. The firm is forming...
Feb 23, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below… The app, which uses what Domino’s is calling...
Feb 20, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Burger King is trialling a UK delivery service for the first time, although initially only in a limited number of postcodes. The new website offers the service during local branch delivery hours, while orders can also be taken over the phone. The service is being...
Feb 19, 2015 | CPG, E-commerce and E-retailing
Sainsbury’s is trialling a new digital pricing display system that uses e-Ink technology rather than traditional paper to produce self-updating pricing tickets. The new e-Ink digital price tags are being tested at a Sainsbury’s London store in Shoreditch and enable...
Feb 19, 2015 | CPG, FMCG digital marketing food and beverages, Regulation
Fans of Jamie Oliver have been hit by a computer virus after visiting the TV chefs site, according to news reports. Those visiting the site while running older versions of Adobe Flash, Java and Microsoft Silverlight are most likely to have been infected. Victims were...
Feb 16, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns. The Cadbury’s and Oreo owner said the digital push is part of a move towards a more sophisticated and...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages, UK, Unilever - Research, tips and news for marketers
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015. The scheme is supported by twelve of the UK’s largest brands and agencies in...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products. Birds Eye is partnering with food blogger Katie Bryson in a bid to engage consumers and encourage them to experiment more with frozen food. A key...
Jan 7, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...
Jan 6, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Social media
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand. Created by BBH London the campaign will run on TV, on-pack, in-store, social and online as well as engaging ‘mummy...
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