Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.
Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.
L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.
Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.
Domino’s is trialling self-driving delivery cars in the US, following a partnership with Ford.
Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.
Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.
Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.
There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.
Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.