Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.
Turkey Vs Potato: Greenpeace Xmas ad pitches comedy roast dinner battle
‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and made by agency Nice and Serious, the ad is all about the laughs at first but ends with a serious point about meat and its links to deforestation.
Top tips: 5 Key Steps To Create An Authentic Podcast That Lasts
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.
Virals of the Year: Ridley Scott returns to advertising with epic Hennessy ad
In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.
Virals of the year: Orange Egypt gets 50m views with musical extravaganza
Starring Egyptian comedian Ali Rabee, this ad for Orange Go features a catchy tune to ask the question, ‘what can I do without my internet package?’.
Virals of the year: Fortnite destroys its own game with black hole stunt
In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.
Virals of the year: Amazon takes Alexa to extremes with star-studded spoof
First broadcast during the 2019 Super Bowl, this ad for Amazon’s voice assistant Alexa depicted what could happen when Alexa is adopted by inappropriate products, with some famous product-testers.
The Sun opens Facebook page to advertisers with new video format
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Virals of the year: Nike wins World Cup with ‘Dream Further’
The Women’s World Cup was one of the biggest sporting events of the year, and Nike took the plaudits with its ‘Dream Further’ video ad.
Virals of the year: Chipotle Guac Dance gets 500m views on TikTok
Chipotle smashed TikTok viewing records this year with a dance challenge to mark National Guacamole day.
Integral Ad Science buys contextual ad firm ADmantX
Digital ad verification firm Integral Ad Science (IAS) has bought ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.
YouTube creates new ‘edgy’ adult content ad category for brands
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.
Klarna launches dog-themed Pup Up in London
Klarna is officially launching its first ever UK dog-themed pup-up store in London – featuring a pup-up salon, a Kanine Kafe, a manipaws grooming station, personalised puppy products and a pawtrait station where people can get this year’s Christmas card picture drawn.
Top tips: 3 Hacks for a Transformed Business
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.
Interest in UK tech jobs plunges as Europe prospers
Interest in UK tech jobs has fallen while the rest of Europe has seen searches surge, while US-based jobseekers are falling out of love with the UK tech scene as they increasingly look for work in mainland Europe, according to new research.
UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year
Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.
Google expands Duplex to web: Voice assistant can now buy you movie tickets
Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.
L’Oreal hires Salesforce in global digital push
Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.
Guest comment: Rethinking The Brand-Agency Relationship
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.
