Mar 28, 2017 | Mobile, Social media, USA
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research. American consumers’ status as a binge watching, streaming, multitasking nation enters 2017...
Mar 22, 2017 | E-commerce and E-retailing, UK
UK online retail sales were up +15% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16%). For the second month running, the average basket value was at a...
Mar 21, 2017 | CPG, Search engine marketing, UK
Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research. The study, from Criteo S.A. was revealed at Criteo’s Ecommerce Media Forum. The data...
Mar 21, 2017 | China, Online advertising
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands. Key findings: • Tencent grows 29% to retain its position as China’s most valuable brand • Technology, travel and education drive 6% growth in total...
Mar 20, 2017 | Germany, Mobile
Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research. Total media ad spending in Germany – which includes digital and traditional –...
Mar 14, 2017 | UK
Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research. The research, commissioned by data-driven marketing technology company Zeta Global, asked over 3,000...
Mar 10, 2017 | Online video, USA
More US households now have the Netflix streaming service than a digital video recorder, according to a recent study. The study, from Leichtman Research, indicates that 54% of U.S. adults said they have Netflix in their household, while 53% have a DVR. The findings...
Mar 9, 2017 | Mobile, Online advertising, Online video, UK
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. The data, from eMarketer’s latest UK ad spending forecast, indicate that...
Mar 1, 2017 | Mobile, Social media, UK, USA
Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data. • 18-24s account for 57% of U.S. Snapchat usage, compared to 70% in the U.K. The same is also true for Instagram (34% in the U.S., 43% in...
Feb 28, 2017 | France, Germany, Mobile, UK
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
Feb 28, 2017 | Mobile, UK
Preference for going online via trusty smartphones has doubled in 5 years in the UK, according to new research from Google. In 2012 one in three people owned a smartphone, and now just four years later a whopping 70% now own one. A new report from Google documents...
Feb 22, 2017 | Content marketing, E-commerce and E-retailing, Social media, UK, Viral and buyrals
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr? During London Fashion Week, Tumblr users avidly created and reblogged content to celebrate fashion in all its glory. Now Tumblr has...
Feb 21, 2017 | E-commerce and E-retailing, UK
UK online retail sales were up +12% year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This represents a steady start to the year for online sales, having built on a solid performance in January 2016, when...
Feb 17, 2017 | E-commerce and E-retailing, Search engine marketing, UK
Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research. Amazon.co.uk was the leading UK retailer in paid search advertising over the course of the last year according to new rankings released today...
Feb 14, 2017 | Argentina, Brazil, Chile, Colombia, CPG, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research. The fifth annual BrandZ Top 50 Most Valuable Latin American Brands from WPP and...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 9, 2017 | France, Search engine marketing, UK, USA
Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British. According to analysis of 2016 Waze navigation data from 2016 to flower shops...
Feb 8, 2017 | Mobile, Social media, UK
Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, and this year, snapchat will be used by 13.6 million people, representing 31.8% of all UK...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Jan 31, 2017 | China, E-commerce and E-retailing
Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street. Control of Intime will also allow the e-commerce giant to explore ways to modernize a $4.5 trillion industry...
