Feb 28, 2019 | Ads, Content marketing, Mobile
TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.
Feb 21, 2019 | Content marketing, Online advertising
To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.
Feb 20, 2019 | Ads, Content marketing, Mobile
More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.
Feb 19, 2019 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.
Feb 18, 2019 | Content marketing, Online advertising, Online video, Viral and buyrals
New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.
Feb 15, 2019 | Content marketing
Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.
Feb 7, 2019 | Content marketing, Online advertising
Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.
Feb 6, 2019 | Content marketing, Online advertising, Online video, Viral and buyrals
The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.
Feb 5, 2019 | Content marketing, Online advertising, Online video, Viral and buyrals
M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.
Jan 31, 2019 | Ads, Content marketing, Mobile, Social
Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant. Facebook recorded a strong fourth quarter boosting its global user database and revenue shot up 30% from a year...
Jan 31, 2019 | Ads, Content marketing, News
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back. Vlogger Casey Niestat got annoyed at Burger King for tricking him into playing along with a stunt to help...
Jan 31, 2019 | Ads, Content marketing, News, Search, Social, Video
2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship. The...
Jan 31, 2019 | Ads, Content marketing, Social
YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research. That’s according to the Digital 2019 report, produced by Hootsuite and We Are Social, which also found that quarter-on-quarter...
Jan 30, 2019 | Ads, Content marketing, News
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at...
Jan 30, 2019 | Content marketing
London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.
Jan 30, 2019 | Content marketing, Online advertising
The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.
Jan 29, 2019 | Ads, Content marketing, Mobile, News, Social, Video
Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019. At the heart of digital product thinking is the belief that digital experiences should continually develop...
Jan 29, 2019 | Ads, Content marketing
AI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step...
Jan 29, 2019 | Content marketing
Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.
Jan 18, 2019 | Content marketing, E-commerce, Mobile, Regulation
Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.
