Kingston rolls out eSports gaming campaign with Post Malone
HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.
Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
New boss at Kantar Media
Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Mark Inskip as CEO of its UK and Ireland business.
Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
IPA Bellwether: UK marketing budgets flatline as Brexit bites
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Creative trends: 2019 to see ‘nostalgic aesthetics of the past’
What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.
Stan and Ollie film gets print and OOH campaign with digital twist
The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.
Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars
The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….
Verizon Media and Microsoft strike global native advertising deal
Verizon Media and Microsoft announced a new multi-year global native advertising deal.
Nearly 15% of job seekers use social media to land a new job
Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.
‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive
Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.
What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’
Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.
Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates
Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.
Content marketing trends: Engagement still seen as less important than traditional brand measures
Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.
Top 5 five brand building trends in 2019
Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019.
Secrets for digital marketing success in the travel sector
A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.
Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves
Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.
Macaulay Culkin goes Home Alone again in Google Assistant ad
Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.
AR pioneer Blippar goes into administration
Blippar, a UK-based company that specialised in augmented reality received more than $100m in funding but ultimately failed to make a profit.
The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots
As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…
