Top 5 five brand building trends in 2019

Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019.

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…