Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.
Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amongst the fastest risers, according to new research.
Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.
ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.
M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.
Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.
AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.
Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.
In this video documentary, Code Computerlove joined forces with the BBC’s user experience and design (UX & D) team to delve deeper into how other major players in the design industry are tackling the topic of ‘studio culture’, gathering secrets, tips and top advice from agencies including AKQA, Co-op Digital, Google, and ustwo.
The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.
Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.
The US Federal Trade Commission has voted to approve a fine of about $5bn for Facebook over privacy violations, according to a report.
The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result
Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.
Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.
Car manufacturer Vauxhall is using Apple Business Chat to provide customer support and book test drives for new car models.
