Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
Twitter is considering new labels for identified misinformation, with large tags on 'harmfully misleading' reports, and links to reference material to cross-check.
Burger King's latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.
Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.
TikTok is introducing new safety features letting parents link their account to their child's and control the content they see.
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Online payments firm Klarna is working with pop star Lady Gaga to promote 'The Knight Finger’ ring, a fashion item used to symobolise female empowerment to coincide with leap year.
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Sometimes the customer isn't always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
UK broadcast media watchdog Ofcom is being given new powers to enforce a legal 'duty of care' over social media, the government has announced.
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
This year’s Oscars saw history made, as South Korean film Parasite became the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Pinterest has beaten analysts’ estimates for fourth-quarter earnings, as the social media scrapbooking site has enhanced user interaction and expanded internationally.
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season.
Most professionals no longer see LinkedIn as a platform for valuable business networking but for marketing, sales and recruitment, according to new research.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Nearly half of the world’s population (3.8 billion people) now uses social media and 298 million new people came online in the past year, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.