As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.
After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency.
Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
UK consumers are relying more on search when on the purchasing journey, with clicks on search up 20% in 2019 compared to 2018, according to new research.
Reviews continue to be a major driver of consumer behavior, with 91% of consumers saying they’re more likely to use a business with positive reviews, while 82% being deterred from using a business by negative reviews, according to a new study.
Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.
Amazon large investment in online food courier Deliveroo presents a “real risk” it could leave customers and businesses facing higher prices and poorer services, the Competition and Markets Authority (CMA) has warned.
Consumers are looking for ongoing Black Friday deals during the following Saturday and Sunday resulted in this year’s ‘Cyber Weekend’ being 26% larger than in 2018, according to new research.
As concern over the environment grows, there has been a marked shift in public behaviour, as people from being consumers to becoming ethical brand citizens. Davina O’Donghue, Senior Research Director at RDSi looks at how brands can best respond to meet these developing needs.
Online retail sales rebounded in October, but still recorded the lowest ever growth for that month, according to new research.
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.
L’Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.
1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.
With shoppers expected to break the spending record this year, Sean Durkin, Head of Enterprise, UK & Ireland, OpenText, considers how retailers can maintain best practice when it comes to customer experience, despite high traffic levels.
Swedish sock retailer Happy Socks has chosen Sitoo as its global mobile point of sale (mPOS) system.
Up to 95% of products in Black Friday deals are cheaper or the same price after the sales day, according to new research.
