John Lewis launches Christmas trends campaign on Pinterest
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Jacamo and Sky Media partnership celebrates the natural beauty of big in the great outdoors
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
L’Oréal Paris launches virtual make-up line that works on live video
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Twitter fail: Gap US election ‘unity’ sweatshirt sparks backlash
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
AliExpress debuts real-time livestreaming translation feature ahead of Singles Day shopping frenzy
AliExpress has unveiled a real time livestreaming translation feature to let merchants and live streamers to achieve international success in the 2020 11.11 Global Shopping Festival.
China’s most valuable brands grow 12%: Moutai rises as Alibaba dominates
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Yeo Valley Organic launches ‘always on’ connected packaging
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Budweiser partners Lionel Messi for ‘Never Give Up’ campaign
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Subway teams with MIQ and Skyrise Intelligence for cookieless mobile customer data insights
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
Budweiser launches ‘superior’ marketing campaign across the Republic of Ireland
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
Alibaba, Amazon, JD.com and Pinduoduo to account for 65% of global health & beauty ecommerce market by 2025
Four tech giants, Alibaba, Amazon, JD.com and Pinduoduo will account for 65% of all health and beauty online sales added globally between 2020 and 2025, according to new research.
Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.