Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.
Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.
Heinz has launched its first ever direct to consumer online shop, with free delivery for key workers.
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Spending by UK consumers on children’s entertainment has fallen by 58% in the last week, despite riding high the previous two weeks, as UK consumers are beginning to batten down the hatches and settle in to the new normal, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.
Auto Trader is launching its latest New Car marketing campaign centred around the smell of success, with a creative designed to get people talking.
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Amazon has launched its first Amazon-branded supermarket called Go Grocery, located in the online retail giant’s home city of Seattle.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
