Auto Trader is launching its latest New Car marketing campaign centred around the smell of success, with a creative designed to get people talking.
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Amazon has launched its first Amazon-branded supermarket called Go Grocery, located in the online retail giant’s home city of Seattle.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Online payments firm Klarna is working with pop star Lady Gaga to promote ‘The Knight Finger’ ring, a fashion item used to symobolise female empowerment to coincide with leap year.
Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
UK based technology start-up Spoon Guru has launched its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs.
Dutch denim brand G-Star Raw is working with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook.
Trustpilot has launched ‘Transparent Inviting’ – a platform that provides consumers with more insight into how companies receive, invite and respond to reviews.
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.