John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
Online retail has seen a 60% increase in revenue as a result of Covid-19, with toys and games ecommerce businesses seeing the greatest growth, with a rise in revenue to 341%, according to new data.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
As the Government’s new ‘home isolation rules’ came into force throughout March, the fashion industry was sent into a whirlwind of unprecedented uncertainty, according to new data.
Coronavirus Week 7: UK spending on children’s entertainment and jewellery begins to fall, B2B industry starting to suffer
Spending by UK consumers on children’s entertainment has fallen by 58% in the last week, despite riding high the previous two weeks, as UK consumers are beginning to batten down the hatches and settle in to the new normal, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.