Global digital use trends: Brits lead US and Europe but distrust grows
Britain is leading digital acceleration in terms of adopting new technology, but the fear of fake news has increased, according to new research.
Global ad buying trends: Social responsibility ‘now top priority for buyers’
Ethical and sustainable sourcing is now a top priority for buyers, and a key driver of eCommerce and omnichannel commerce success for manufacturers and distributors, according to a major global survey.
Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
WWF and Google partner on fashion sustainability platform
Google is partnering with WWF Sweden to help create an environmental data platform that will enable more responsible sourcing decisions in the fashion industry.
Mediarithmics raises €8m to expand data marketing into UK
Data marketing technology firm mediarithmics plans has won an €8m funding boost to help the expansion of its into the UK.
Multichannel commerce case study: Intersport boosts online and instore sales in the Netherlands with dynamic ads
Intersport used Facebook ads to boost its sales both in store and online. This multichannel commerce case study looks at how the Dutch sporting goods retailer enjoyed a 34-fold increase in return on ad spend from dynamic ads, by using attribution analytics tools and a conversion lift study to accurately measure the impact of the campaign.
“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
10 podcasts dominating global listening trends
10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.
Broadband firm KCOM works with Jaywing for first ad post lockdown
Hull-based broadband provider KCOM has today launched ‘Bigger than broadband’ an integrated brand campaign which celebrates the community spirit of the people of Hull and East Yorkshire during lockdown.
Nike tweets ‘Don’t do it’ amid global BLM protests
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
‘Summer Will Come’: Charity campaign supports pandemic hit communities
Summer Will Come, a new non-profit organisation, has launched an eight-week out of home campaign to raise funds for the World Health Organisation’s COVID-19 Solidarity Response Fund.
The sleep whisperers: The rise of ASMR YouTube videos making millions
The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.
Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Banking industry paid ad impressions slump by 68% amid pandemic
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.
Beauty wholesaler Pro-Duo revamps online retail with Astound Commerce
Europe’s largest wholesale distributor of professional hair and beauty products, Pro-Duo, has partnered with digital commerce agency, Astound Commerce UK (ACUK), to upgrade its French and German ecommerce sites.
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Lockdown is changing mobile consumer behaviour, with brands such as Discord and Disney+ improving at the expense of Playstation and ITV, according to new research.
Campari reopens ‘World’s Best Bars’ with virtual event
Drinks brand Campari has announced virtual reopening of three of the world’s best bars – and the public is invited to a virtual event to help to hospitality industry during the COVID-19 crisis.
Twitter fail: Gin firm apologises for ‘flammable’ tweet about US riots
Bristol Gin has faced a social media backlash after it tweeted that rioters favoured its gin due to its flammability.
The Peoples Ad Break: ITV fan created commercials ‘more engaging than original’
Video ad tech company Unruly has conducted a new study into the fan-created ads for ITV’s ‘The People’s Ad Break’, comparing them with the original ads to see how effective they were in terms of emotional engagement and brand recall.
World Federation of Advertisers launches guide on data ethics for brands
The World Federation of Advertisers has launched a guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance to some of the world’s biggest companies.
